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The Best Affiliate Network Website in Crypto Field

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Affiliate programs are an excellent opportunity for both service sellers to boost their sales and for partners to receive passive income. Affiliate programs in the financial sector are as popular as in other industries, plus there are a lot of potentially profitable affiliate programs in the crypto industry which is on its rise.

Cryptocurrencies are believed to be the future of the financial industry, however, a lot of people still postpone making an investment in this field being afraid of unpredictable situations that have already happened. In this case, affiliate programs may be an option. In this article, you will learn about a company that offers the most flexible and beneficial conditions for getting started with affiliate marketing campaigns in the field of finances and cryptocurrency.  

What is a СPA Network?

If you are new to affiliate marketing, let’s get started by defining a CPA (Cost Per Action) network. This is a special service that allows the advertiser to pay for a specific action made by the target customer, for example, making an order on the advertiser’s website. CPA networks work well with B2C and will soon become a must-do in the crypto industry. 

That is if you have a website, why not get additional passive income? Or if you are a business owner, you may want to sell a product and service through advertising that will hit your target audience. This is especially important in the crypto industry, as the target audience and its location are very specific in this case.

Aivix's results show that the use of such networks in the crypto industry is already a must-do. But while many do not understand whether they need it or not, you have the opportunity to benefit first, while those around you are struggling with doubts. Moreover, offers high rewards and unique offers for clients.

This company offers the best conditions not only for those who want to get high-quality traffic but also for those who are interested in the partnership. Thanks to the high level of support and monitoring of traffic, as well as technical solutions, everyone benefits.

The Aivix Affiliate Offers Essence

As you already understood, this company is based in the financial sector. But this area does not end with classical financial instruments but also encompasses the crypto field. All offers from this company can be divided into the following categories:

  • Finance: These are offers for classic financial instruments.
  • Crypto: Offers and bots for trading that are related to cryptocurrency.

In your account, you can get acquainted with all the offers, and if you wish, you can request private offers from the manager. Interaction with managers will allow you to get the offer that will be most beneficial for your traffic. But if necessary, there is no problem in getting a customized offer if none of the proposed ones meet your goals. By the way, it is also interesting that you can create an offer even for the most unusual target audience, and will not be offered to choose from the already available range.

Also, for a more convenient search for offers, a filtering function is available, which allows you to search by name, operating system, country, and verticals. The verticals mean finance or crypto.

Analysis of the Opportunities in a Personal Profile

The personal profile is equipped with all the necessary tools to track the success of the campaign. Here are the main sections that will allow you to keep abreast of all processes in real-time:

  • Statistics. In the statistics section, the user can get traffic information. To do this, you can use more than 30 filters for clicks, conversions, payments, types of devices, smart links, GEOs, and so on.
  • Conversion. In this section, it is possible to find information about leads and payments. It is also possible to filter data not only by key parameters (offer, country, commission, activity, additional information) but also by date and even download it in CSV format.

Also in your account, there is a Bonuses section where you can find discounts and bonuses for using paid services for marketing analysis, native advertising, and so on.

The Highlight of the Company's Promotion System: AivixStore

After reaching the goal of the offer, users are credited with the internal currency AivixCoins. Why do you need this currency? This is not exactly a currency but simply bonuses from the company that is measured in coins. It allows you to spend bonus coins to exchange them for real goods in the online store of this company.

The bottom line is that the execution of each offer implies a reward in the form of bonuses. This store has over 600 items of different categories. For instance, there are smartphones, laptops, hookahs, household goods, and even cars and motorcycles. There is information from the company that the range of bonus products will continue to grow.

The Key Benefits of the Affiliate Program and Cooperation with Aivix

  • Instant payments with the ability to use popular payment systems.
  • Offers are unique, so all work with clients is done at a high level.
  • Wide range of GEOs to launch a campaign.
  • An innovative company in the context of crypto affiliate programs with real positive results in the crypto industry.
  • A large number of traffic sources.
  • Only exclusive promotional materials. The ability to develop material for specific audience categories (for example, for women).
  • Detailed statistics in real-time.
  • No intermediaries.
  • Personal managers, various communication channels, and round-the-clock support.
  • Professional support at every stage of traffic launch.

The Bottom Line

While some are pondering whether an affiliate program is worth launching, especially in the crypto industry, Aivix customers are among the first to benefit. Everyone has the opportunity not to wait until it becomes mainstream, but to be among the first to steer the ship.

Today it is difficult to single out a company in the crypto industry that will have the same results as Aivix. Especially considering that all you need is to start cooperation, monitor the quality of traffic and all other issues will be solved by an Aivix team of real professionals in their niche.

AOL Mail Management With ALTO

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Today every person has multiple mail account they want to keep differently because of some reasons like for friends, social usage, business or corporate mail account etc. In the present world everyone is being sticked to their smart phones as their whole world is managing through their mobile phone. People are busy in exchanging messages, sending emails with their account but sometimes it get difficult as users have their multiple mail accounts with them and it becomes challenging to manage them.

To recover with this problem AOL has introduced a mail app called Alto mail. Alto is free and runs on Android 4.0 devices and higher, and it's also available on iOS if you use any Apple hardware. This app is recently introduced for the android phone users now the users are easily managing their mails with the app in a very efficient way. This mail is introduced for the users so that they can organize their mail properly. Alto Mail will be able to aggregate all their email accounts into one application including accounts from AOL Mail itself, Yahoo!, Gmail, iCloud, Outlook and more according to AOL. Now with this you will get your mail account at your fingertips.

Alto is divided into a few different pages. Like the way that Inbox sorts out your messages by filtering them, Alto gives you a way to filter things into classifications called "stacks" which let's to view messages and mails taking into account the sorts of substance inside them, as photographs, documents, or messages with individual data. Alto has even used Google Now's card position for showing essential points of interest like flight data and delivery arranges so you don't need to open your messages to view that specific information, everything it can be seen from the cards themselves which show on screen from the dashboard. The dashboard even demonstrates to you the climate and date information up top in the event that you like.

Some of the features of Alto app: -It not only synchronized with AOL mail it gets synchronized with other mails like Gmail, Yahoo! Mail, and even iCloud to make your inbox more attractive. -With this application you will get your mails arranged in a grid in their specific folders. -Shortcuts of Gmail also works with it, the labels are shown here as folders, there are links to Google drive and calendar, and if the user is connected with face book all your friends updates you will get here also. -You will find an attractive mode of mails in this Alto app. You will love to use this mail application on your mobile device. -Social media is also integrated into the application with the inclusion of Face book, LinkedIn, and Twitter accounts. -Over the mails now you can able to organize your mails on the basis of documents, pdfs, photographs, conversations, bills etc. -The application has also introduced a Snooze feature which alarms you to reply a message over the chat. These features are for the person who usually keeps any message unread. -The users who are using this app for their mail will receive some analytics about their messages within each stack. -The email users are very happy to get this application at their hand as it made their life so easy and comfortable. It is best to have this mail app to make life easy.

Call the AOL Contact Number in case of any type of aol problem. When you call this number you are directed to these Support Contact Number technicians who provide all technical solutions in few times. And they are available 24*7 hours only for you.

Categories: company

Avaya Announces New Certification Tracks

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Communications systems and services company Avaya has rolled out two new it certification tracks to support its solutions: Voice Services Management (VSM) and Contact Center Management (CCM). Each track currently has two credentials, Associate and Specialist, which verify different degrees of expertise. The expert level is slated for release sometime next year, said Dan Gorski, global director of learning at Avaya.

We've been doing certifications in the technical arena for implementing, designing and maintaining our products for some time,he said.The entire program is designed to run in a three-layer model. The base level is the ACA, the Avaya Certified Associate; the mid-level is the ACS, the Avaya Certified Specialist; the top level is the Expert, or ACE. Those levels are typically available today across our technical certifications. In this case, we've just announced the first two levels so far.

The ACA level is focused more on the technology side, Gorski said. Although the ACA-VSM deals with Avaya's IP telephony products and the ACA-CCM covers the company's CRM product line, both require successful completion of the same Communications Networking exam or the Telecommunications Industry Association's (TIA) Convergence Technologies Professional free practice IT questions (CTP) exam. In addition, the ACA-VSM entails a Voice Services Management curriculum assessment, and the ACA-CCM involves a Contact Center Management curriculum assessment.

The mid-level ACS credentials address the management side of these areas, Gorski said. Because the program takes a building-block approach to career development, an ACA in the VSM or CCM tracks is required before obtaining those respective ACS certifications. To achieve the ACS-CCM, participants must successfully complete the Specialist-Contact Center Management exam. ACS-VSM candidates have to pass the Specialist-Voice Services Management exam.

When we worked with our customers to develop this, what the folks who were doing these kinds of jobs told us was that they wanted to be able to be recognized for the level of technical skills they've developed, so that's the way we put together the ACA,Gorski said.They also wanted to be recognized for management skills, so we built the ACS on top of that in order to reflect those skills.

Program guides for these certifications, which are not required but are recommended for those who need to sharpen their skills, are available on the Avaya University Web site. All of the exams are administered at Pearson free comptia security+ exam VUE testing centers.

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Conclusion for time management – Plan Prioritize and organize

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As many of us are painfully aware, time is a valuable but limited resource that we never seem to have enough of. In the increasingly hectic and fast-paced world in which we live, there is a pressing need to learn how to manage time as efficiently as possible. This article presents a brief overview of why you need to plan, prioritize, and organize your time more efficiently.

To develop good time management skills is to embark on a journey taken by many people in the past. This journey is simply following a path of proven principles that will help us gain control of our time. It is a journey that can begin only after a person realizes the need to use time more efficiently.

Your time can be capably managed by planning, prioritizing, organizing and knowing how to effectively deal with competing activities.

First, planning ahead is a key component to managing your time. Carefully look at every activity that you will need to do in the week ahead. Next, prioritize in ranking order the items that are most urgent or have a deadline for completion. Finally, Organize your activities by scheduling each one in your daily planner, calendar, or personal digital assistant (PDA).

By actually scheduling the things you need to do in your calendar, you have in effect reserved a block of time to do these things, and you will be more likely to get them done than if you had not scheduled them.

Time management is an art in itself that includes arranging, organizing, scheduling and budgeting time. This helps us become more productive and efficient at work, school, and all other activities.

When it comes to learning about how to manage time more effectively, you will find many self-help books, articles, and other written material on the topic of time management. In addition to written material, there are many time management classes, workshops and seminars specifically designed to equip people with time management tools. With a plethora of information available, there is really no good reason not to educate oneself in the fundamentals of time management.

In conclusion, we have seen that time management can be accomplished by planning, prioritizing, and organizing your activities. The list of people who can benefit from better time management is a long one, and includes students, teachers, factory workers, managers, business owners, artists, musicians, contractors, engineers, clergy, and countless others. The fact is, nearly everyone can benefit from learning the principles and techniques of how to be better stewards of time.

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Different types of LIMS software

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Laboratory software, and especially LIMS software, has grown by leaps and bounds in terms of innovation as well as importance. Software designed to improve the workflow of a lab have been around since the time computers and computing gained prominence. LIMS, which is short for laboratory information management software, is an all-in-one software solution that can help in the entire management process of the lab. It helps in various processes, including the following: Instrument integration

These software based systems can integrate with various instruments and applications around the lab, allowing for better and more precise control over the functioning of those instruments. It also controls how and when the instrument reads the data that comes as a result. Thus, a LIMS allows more precise and accurate collection of research data, which leads to better efficiency and larger scope of research. Sample management

Another important advantage of laboratory software is that it allows automation of the sample management process. It can register and store critical data on each sample, including the location of the sample. This allows for a faster process of searching and locating the right sample, and consequently faster lab work. Different types of LIMS software

Major laboratory software makers offer different technologies to deliver different kinds of client-side LIMS software solutions. The two most used software solutions are web-based and web-enabled software solutions. Here is a look at both these types of laboratory software: Web enabled laboratory software

This form of LIMS software allows the client to use the complete system through an Internet browser. This kind of a set up requires the software to be installed on the client’s system. Through this client-side software, the end user can securely access necessary information from the pool of data stored on a remote server. This kind of a setup is growing in popularity because of the fact that the data can be accessed from either side- server as well as client. This flexibility in data access gives web enabled LIMS software the power of desktop based laboratory software, and the flexibility and no-frills approach of cloud based software. Web based laboratory software

The next type of laboratory software in this list is the web based form. This type of a LIMS is completely cloud-based, with the system usually written in Internet languages like XML. Although web based LIMS solutions may be criticized for their lack of powerful management capabilities, this form of laboratory management systems can effectively help in running laboratories thanks to the large development of the cloud. These forms of software do not require any installation on the client side, and offer a rich user interface. The tools are easy to use, which makes the entire software solution usable even to those who do not have extensive computing or networking knowledge. Web based laboratory information management software also allows for complete integration with the lab. Modification is also easy, which means that labs can change the software to meet its exact needs, which may change with each laboratory.

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Effective Online Reputation Management Tips For Business

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In this globally digitalized era, people count on online review as much as they have faith on personal recommendation. Remember in this digitally connected world, just a byte of data can either boost or bite your reputation; hence your brand image is in a precarious position. Don't let your brand image to be tarnished by negative reviews and comments, as this will drive away the prospective customers. Reputation management is critical for sustaining success and growing the span of business.

Optimizing Your Image in Social Medias: Key to Online Reputation

On social media, news sites, blogs, review sites and different other internet sources, it's crucial to create a positive image of your business. If you are up to optimizing your social media profiles all by yourself be selective while narrowing down the list of social media platforms through which you want to promote your business, just because a social media has gained popularity it may not be fruitful to meet your needs. Manage your business pages and profiles consistently for each of the online channels you use, nothing can be a good way to embark but assess every aspect of online social media platforms like its reach, popularity, the level of engagement, effectiveness of articulating your message through it, interactions facility and audience demographics.

A positive brand image is important for building brand loyalty and gain customer confidence on the brand, the ultimate driving force to increase sales and augment bottom-line growth. For a small business, often the exiguous effort in proactive online reputation management leads them into a position where they become susceptible to negative campaigning conducted against them and forced to sit and observe ideally the deterioration of the brand image. However, according to the experts of branding agency in India, reputation management is not only about maintaining a sterling image in social media profiles.

Renowned company involved in online reputation management in India puts forward premeditated reputation management service that does more than shoving away the negative listing at the bottom of the rankings; they help you in articulating a brand message just as you anticipate. With comprehensive brand assessment, they start online reputation management campaign where your present business scenario and brand reputation will be evaluated. After that, it's all about finding the negative contents, defamatory comments, derogatory reviews present on the internet and report against them in Google if they are fallacious. For pushing down the negative content in the search rank, they create contents and submit them on authoritative sites that are relevant to your industry, engaging and share-worthy at a row. As we have mentioned it, social media optimization is the staple of online reputation management campaign. They strategically enhance your online reputation by deciding and implementing the methods of social media optimization as well in order to influence the audience and build a loyal group of customers.

Tom Clark is an author of repute, and so far he has penned many interesting pieces of articles on the positive effect of successful digital marketing strategies in leading technology related journals. His articles regarding Branding agency in India and Online reputation management India have already won praises amongst the readers.

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Fadsan-Inventory Management Software

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Effective management of finished product inventory is quite essential for running a business efficiently and profitably. Inventory strategies and decisions become particularly important in businesses where inventory costs form a sizeable part of total marketing costs. Carrying inventories becomes inescapable in most businesses, because the producing activities and consuming activities take place at different times, in different locations and at different rates. Inventories are made up of several elements: operational stocks kept for meeting the ready demand at different consumption centers. Some stock will be in transit at any given point of time, while other stock will be awaiting shipments. Finally, there are kept for meeting emergencies. All these make up the total inventory. While discussing inventory management software, it is important to keep an eye on the elements of inventory costs. A variety of costs are incurred in carrying the inventories. They include interest on capital tied up in the inventory, warehouse rent, staff salaries, insurance, rates and taxes, stationery, postage and communication charges, administrative overheads, costs of handling, unloading and stacking, loss due to damage and deterioration while on storage and cost of order processing and contact us. In businesses where the turnaround of inventories is rather slow, interest on the capital tied up in the inventory becomes the most significant element of the total inventory carrying costs. In fact, inventory cost causes the most worry to manufacturers today. Increased competition has resulted in the accumulation of stock in a number of industries. Inventory carrying costs are on the increase not merely because of increased level of inventories. Every increase in the price of the products pushes up the inventory carrying costs as the value of the locked up product goes up in the process. Similarly, every increase in the interest rates also pushes up the inventory carrying costs. Inventory Software Fadsan provides detailed information on Home Inventory Software, Inventory Accounting Software, Inventory Management Software, Inventory Software and more

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Hiring a Telecom Expense Management Company

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Telecom service has become an indispensable requirement for most businesses in the world. Without quality telecom service, you can have many problems handling your business communication. You can have issues contacting regular customers and prospecting potential clients. Internally, poor telecom service results in a gap of communication among employees of your company. Therefore, telecom services such as phone, wireless devices, etc. are essential for the growth of your business. But, out of control telecom expenses are also a problem that can only be properly addressed using the services of a professional Telecom Expense Management Company.

What is Telecom Expense Management?

Telecom Expense Management is a financial discipline that involves use of thorough analysis of telecom service orders, telecom auditing, telecom invoice management, mobile device management, telecom bills, bill auditing and telecom inventory management. Telecom Expense Management (TEM) companies help you reduce cost of telecom expenses. Considering the growth rate telecom expenses, many companies hire Telecom Expense Management Company to ensure an efficient and cost effective process is in place.

How Can You Benefit from Using a Telecom Expense Management Service…..

All rational businesses, irrespective to their size and scope will seek to eliminate unnecessary expenses that will slow their company’s growth and progresses unnecessary expenses in your business put additional burden on its budget. Hence, managers should apply all strategies that could minimize the unnecessary expenses of your company.

Use of telecom services is indispensable in all business organizations. Without telecom services, it is impossible to smoothly run a business. In business, you have to make a deal with customers and clients using phone or other means of telecommunications.

While usage of telecom means is required in business, the growing cost of telecom services puts extra pressure on the budget. The telecom expenses that your company experiences in a month or year includes: excessive usages, waste and errors that should be identified and corrected. Whether your employees productively use telecom service in your company or they just abuse it unproductively, you should know how telecom services are being used in your company. Since, it’s very time consuming to do manually; it is a good decision to hire a Telecom Expense Management Company.

Telecom Expense Management predominantly involves application of software tools and systematic analysis of usages of telecom means in your company. The TEM company is an expert at finding cost savings from unnecessary and unauthorized items within asset portfolios or usage of telecom service. TEM consultants use technical expertise and systematically study and monitor flow of calls in and out of your company – together with telecom auditing and analysis of all factors influencing your telecom use and expense. Optimizing the critical phone and wireless assets and usage will allow budgets to divert to more valuable business development objectives.

Kitty Vo is the author of this article on Wireless Expense Management.
Find more information on Wireless Expense Management here.

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Importance and Impact of Six Sigma in Hotel Industry

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In The Name of God Importance and Impact of Six Sigma in Hotel Industry Maryam nematollahi and Mahsa Soltani Moghaddam

ABSTRACT Six Sigma (SS) is an important management tool in business that many companies are using worldwide to strive for perfection. Total Quality is achieved through SS as it defines a clear road map. Service Quality is the core in hotel management. The hotel has only on choice to remain in the competition; it is nothing but satisfied customers. Considering both sides of enterprises and customers, Six Sigma is a kind of management method which emphasizes flow-oriented performance improvement and takes efficiency as the center on the whole management process. This study reviews the significance and impacts of SS in hotel industry to show if SS can be a good quality tool in hospitality. To approach this, the papers which investigate Six Sigma in hospitality are discussed. As this review emphasizes, Six Sigma is a helpful methodology in hotels because of overcoming shortages, reducing mistakes and increasing satisfied customers. Key words: Six Sigma, DMAIC, services, hospitality, hotel industry

1.INTRODUCTION In a competitive environment, for all industries, whether related to products or services, being static is the danger itself. We need efficiency, but according to Tan, kay Chuan & Chakraborty, Ayon(2009) keeping cost low and becoming more efficient just help us to stay afloat in this very challenging economy. We should actually be ready to hear consumer's sound because it is the only way we can improve, in this way 6 sigma is really helpful. Quality management has long been established as an important strategy for achieving competitive advantage. Traditional quality initiatives such as statistical quality control, zero defects, and total quality management have been key initiatives for many years. Six sigma can be considered as a recent quality improvement initiative that has gained popularity and acceptance in many industries across the globe (Chakrabarty & Chuan Tan, 2007) In recent years 6sigma as a quality improvement methodology has gained considerable attention (Basu, 2004). It introduced by Motorola in 1980s & General Electric popularized it in mid 1990s (Tan, kay Chuan & Chakraborty,Ayon ,2009). 6sigma is a management philosophy & a method starting from customer to reduce waste, enhance the quality level & change financial performance for organizational system (Bo Xiang Ping,WEN Can Hui, FANG Fei,2009). There is a growing recognition that 6 sigma can be applied to non- manufacturing operation. "The results of an extensive literature review on 6sigma in service organizations revealed that much of discussion on implementation issue focus on critical success factors"(Ayon Chakrabarty & Tan Kay Chuan,2009) As hospitality is a service-oriented industry, cutting cost and at the same time having high quality is an important issue that not only guarantees the survival of the service company but also the growth of it. So clear that hotels are not exceptions and need a program to reach this goal. In this article firstly we review 6sigma and its background literature and describe conceptual framework of it, then it is followed by how 6 sigma applied in services especially hotel industry using 9 research paper from 2007 up to now(2012), four of them discussed on Six Sigma in service Organization. the case of one is Singapore. Among 5 other , one is using Six Sigma DMAIC to design a high-quality summer lodge operation, second review the significance and impact of training through SS in hotels, third discussed on hotel giant resorts to SS to improve operation and the others are Application of SS to hotel Service management and SS in hospitality Management. 1.1.Definition Focus on quality measurement is crucial for managers .so, six sigma as a strategy can help them to improve their organizations .six sigma is actually a development of TQM and ISO900 system.(Bo XiangPing, WEN Can Hui, FANG Fei,2009) First, let’s know why we call this strategy by a Greek symbol, sigma and why six? As Iftikhar Ahmed said in his article; "sigma is a statistical term that measures process deviation from the process mean or target. Mean is also referred to as average in common language. The figure of six was arrived statistically by looking at the current average maturity for most business enterprises. It is important to recall that every customer always values consistent and predictable services and /or product with near zero faults. Therefore they experience the variation and not the mean. Mean is their expectation and our target (organizations).(Iftikhar Ahmed,2012) Implementation of six sigma is the key to success. So, it’s necessary to be defined: As Bo, Wea &Fang said: "six sigma is a management philosophy and a method starting from a customer to reduce waste, enhance the quality level and enhance financial performance for organizational system. "(Bo, Wea &Fang, 2009). Another definition stated by Breffni &Kathric is: "six sigma is a disciplined, data-driven approach to quality management. It seeks to improve process consistency, reduce cycle time, increase productivity and decrease overhead costs by eliminating defects, errors and non-value-added steps from a process, no matter it are a manufacturing or service environment."(Breffni & Kathric , 2010). SS tools can assist the organization that all parts moving in the same direction (Lancaster, 2011) The basic philosophy behind six sigma is to reach customers, satisfaction and loyalty to a product or organization through limiting defects in outputs by eliminating wasteful steps and the variation in an operation. "It is actually based on "statistical thinking" paradigm: 1-everything is a process 2-all processes have inherent variability and 3-data is used to understand the variability and drive process improvement decision."(Breffni & Kathric , 2010). Finally, its aim is achieving 3.4 defects per million opportunity and also creates a special infrastructure of people within the organization.(Iftikhar,2012&Lancaster,2011).

Table 1: Six Sigma Conversion Table "Long Term Yield" (basically the percentage of successful outputs or operation) % Defects per million opportunities (DPMO)Process sigma 99.999663.46 99.982335 99.46,2104 93.366,8073 69.1308,5382 30.9691,4621

1.2.History of Six Sigma "The roots of six sigma as a measurement standard can be traced back to Carl Fredrick Gauss (1777-1855) who introduced the concept of the normal curve. SS as a measurement standard in product variation can be traced to the 1920s when Walter Shewhart showed that three sigma from the mean is the point where a process requires correction. The credit for coining the term "six sigma "goes to a Motorola engineer named Bill Smith in the early and mid-1980s with chairman Bob Galvin at the helm. Motorola engineers decided that the traditional quality levels measuring defects in thousands of opportunities didn’t provide enough granularity .instead; they wanted to measure the defect per million opportunities. Motorola developed this new standard and created the methodology and needed cultural change associated with it. SS helped Motorola realize powerful bottom-line results in their organization; in fact, they documented more than$16 billion in savings as a result of SS efforts."(Iftikhar Ahmed, 2012) Besides Motorola, GE also saved $900 million across1997-1998, Honeywell International $2 billion (in direct cost) from 1994 to 2000.(Breffni & kathrik, 2010) As Justin M.Lancaster said in his article: "the road map at which six sigma identifies problems and inefficiencies and solves them is the DMAIC. The acronym stands for Define, Measure, Analyze, Implement, and Control. The DMAIC tool seeks to "decrease variation in the process by identifying and improving specific areas"".(Lancaster2011)


The most important goal of this study is to find out the importance of using SS as a quality tool in hotel industry. This survey is done to investigate whether SS is useful and practical in hospitality industry. 3.DMAIC in detail D stands for defining the goals of the improvement of activity .in this step, the main activities of the process should be shown that process maps or flow charts can help stands for measure; in this step valid or reliable metrics used to monitor process towards the goals defined in the first step. Besides, data related to current process is collected for establishing the base line performance of the process. A stands for analyzing the data for trends, patterns, causal relationships and "root cause "of the problems in the process. I stand for improving ways to remedy problems in the process. The output of this step is a streamlined "should be "process map and finally C stands for controlling the process improvement. (Breffni & karthic, 2010; Heathor 2010). DMAIC should be believed, trained and involved by all members of the organization in teams. (Lancaster2011) In the SS in hotels a good example of applying DMAIC is given (Stout’ Island lodge). Again, before explaining how SS is useful in service organizations and specially its usage in hotel industry it’s better to describe: critical success factors (CSFs), critical -to quality (CTQ) characteristics, sets of tools and techniques (STTs) and key performance indicators (KPIs). CSFs are the essential ingredients required for success of SS projects in an organization. Management commitment, team training, corporate culture, belt system and customer focused are some examples of these factors. CTQ is a measurable quality characteristic of products or services with the aim of satisfying customers, needs. It is actually generated from critical customer requirements derived from the customers, voice. KPI: it is a measure of performance in terms of costs, quality yield and capacity. STT is considered the same as DMAIC. (Ayon Chakrabarty & Tan Kay Chuan,2009)

4.SIX SIGMA IN SERVICES The real economy in the countries involves such fields as financial services, health care, e-commerce, and logistics, but less manufacturing, which has tended to move offshore to low-cost locations. Six Sigma can be used in this case to decreases the costs of poor quality so that a more consistent process for service delivery may be achieved. Another important reason for the introduction of the six sigma strategy in many service companies is that customers of today feel "process variability" in the delivery of the service provided and not just on "process average or mean". The objective of a six sigma strategy is to reduce "process variability" around the acceptable target service performance (Antony et al, 2007). Using SS starts from manufacturing and then reached service organizations and the roots of Six Sigma are in industries that are heavy on producing and manufacturing items. In services ,health care and banking were the pioneers and then gradually other services like software, schools , transportation, hotel and lodging used it.(Bo,Fang,Wen,2009;Tan,Chakraborty,2009). The objective of a six sigma strategy in service processes is to understand how defects occur and then to devise process improvements to eliminate the happening of such defects which enhance the overall customer experience and thereby improve customer satisfaction (Jiju Antony,2007) Due to the deep manufacturing roots, there are pre-conceived notions by some that Six Sigma cannot work in the service industries. But many service enterprises show the advantages of using SS. A number of service organizations exemplify the advantages of SS. Citibank, for example, applied SS to streamline and mistake proof a number of its business process (Breffni M.Noone etal. 2010). According to Jiju Antony et al (2007) Service-oriented businesses adopting a six sigma business strategy will have the following benefits: - Improved cross-functional teamwork throughout the entire organization; - Transformation of the organizational culture from fire-fighting mode to fire- prevention mode; - Increased employee morale; -Reduced number of non-value added steps in critical business processes through Systematic elimination, leading to faster delivery of service; - Reduced cost of poor quality (costs associated with late delivery, customer complaints, misdirected problem solving, etc.); -Increased awareness of various problem solving tools and techniques, leading to greater job satisfaction for employees; - Improved consistency level of service through systematic reduction of variability in processes; and -Effective management decisions due to reliance on data and facts rather than assumptions and gut-feelings. After initial success in healthcare and banking, Six Sigma has gradually gained traction in other types of service industries, including hotels and lodging which is discussed in this paper in detail. It is worth mentioning according to Ayon Chakrabarty &Tan Kay Chuan (2009):" for six sigma to succeed, management commitment is very important. Management must not only support SS but they must show that they are into it. There are some problems, some obstacle along the way which the team members at their levels cannot resolve, so management has to step in."

5.SIX SIGMA IN HOTELS Hotel industry deals with the customer non-stop, day and night, where the smallest mistake may cause dissatisfaction of the guest and in this way we simply lose a customer. The customers in hotel seek convenience and mistake proof services, Six Sigma decrease the errors to the least and increase customer satisfaction & loyalty. "Six Sigma DMAIC methodology implementations, specifically, in the hotel industry are non-existent" (Kumar, Phillips, & Rupp, 2009 p.173). The hospitality industry is dynamic, in which a given property may have a several departments that provide and manage different amenities. The tendency seems to be that these departments often operate as many different little businesses. For example, the marketing department may launch a new campaign that the gaming department may not know that. The convention sales department may roll out a new all-inclusive meeting package that the hotel reservations department is unaware of. Six Sigma principles foster open communication and collaboration amongst all departments ( lancaster , 2011). Justin M.Lancaster(2011) described the implementation of Six Sigma step by step. The following seven phases provide a roadmap and process in which to implement the programs: Phase1: Envisioning Goal: obtaining corporate support for Six Sigma Phase2: Strategizing This stage requires the formation of structure that will carry out Six Sigma program. The key to phase 2 is to have the complete infrastructure SS leaders in place to carry out the problem. Phase 3: Developing The black belt or six sigma managers will work with the green belts to identify projects and process to analyze. Phase4: Implementation Goal of this phase is to get some projects running, and to begin to create an environment in which the principle of Six Sigma are intertwined into the everyday operation.

Phase 5: Improving In this stage, the success of the program is analyzed. Six Sigma leadership will need to determine if the projects have been successful in making the operation more efficient and if a culture change is occurring.

Phase 6: Sustaining This phase is the execution of maintaining the successes of the program , and to overcome the failures. Employees who have refused to have embraced the program will have to be addressed at this time.

Phase7: Abandonment This can occur at any time of the process. It can happen for a number of reasons. One is the inability to create and maintain an infrastructure of strong committed leaders to carry out the program. This is truly the skeleton to the programs’ body.

At least one organization in the hotel industry, Starwood Hotels implemented Six Sigma in 2001. As a result of then implementation, that included launching 3500 Six Sigma projects at Starwood hotels worldwide, the company realized some quick financial wins. Incremental revenue increased 19% and overall spending by customers while staying at the properties increased by nearly 12% in the few months after implementation. By centralizing the spa reservations group by utilizing tools of Six Sigma, Starwood claimed a revenue increase from 91 to 141 million pounds. Actually, Starwood Hotels and Resorts, one of the largest hotel chains in terms of revenue, was the first hospitality giant to embrace Six Sigma. It adopted the method to develop innovative, customer-focused solutions and to transfer these solutions throughout the global organization (Justin M. Lancaster, 2011). "Six Sigma gives us the tools to eliminate variation and improve efficiency," said Denise Coll, regional vice president of Starwood’s New England operations. "It has strong record in manufacturing productivity, perhaps most visibly at General Electric (GE). It’s also extremely adaptable; since its introduction at Starwood, we’ve refined it dramatically to reflect our focus on service quality and satisfying the voice of the customer."(Tan, Kay Chuan and Chakraborty Ayon ,2009)

Although experience suggests the success of SS amongst many departments within a hotel, Starwood is the only hospitality organization to fully implement SS, into all aspects of the operation. So what is the reason of reluctance toward SS in Hospitality? The first one maybe the importance of setting up an infrastructure of trained leaders in SS. Another possible reason is that managers in the hospitality industry are not necessarily adept or see the need to analyze statistics and root causes to problems. The third one is the requirement of a commitment at all levels of organizations. The other reason is the stigma that these programs are only applicable in production and manufacturing environments. The largest obstacle to SS not becoming more prevalent in hospitality is that it requires a culture change, and demands a new way of thinking. (Justin M. Lancaster, 2011). One example at Starwood is that, Starwood team members used Six Sigma to formulate one program called "Unwind", it suggest complimentary massage to the guests and prompt them to gather in the lobby in order to meet and mingle, Which was a good surprise to Starwood as increase the revenue 30% over the previous year. Another program, Star Meeting Concierge, grew from another Six Sigma project. The hotels now provide a meeting concierge assigned to a Meeting Organizer as a permanent point of contact, on hand to welcome delegates, explain how the technology works, anticipate needs and respond quickly to any requests for assistance, ensuring the best service. Outside meeting planners are given business cards with the photo of their concierge so they can recognize them in an area where several meeting groups may be gathered. The result was interesting, 95% of meeting planners rated their concierge’s responsiveness as excellent (Chuan and Ayon, 2009)

Sameer Kumar et al.(2009) used DMIAC tools to redesign an improved service system for a summer lodge operation in the Midwest United States in order to ensure that they can consistently deliver the high-quality product to their customer expects. Five phases of DMAIC are used to decrease the defects and create an improved service blueprint. After defining, in second phase (measure) Survqual survey is applied and the gaps make obvious. In the analyze phase, By fishbone diagram defects in reservation system (e.g. Not connected to Online Booking System-requires manual entry only) , people ( current budget does not allow for 24/7 staffing to take reservation) and methods ( limited reservation taking capacity in season, and inconsistent handling in off season) are decided.

Improvement phase implies proposed service process for Stout’s Island Lodge. It suggest both phone and online reservation and 24/7 process.

In the Control Phase, a plan would be established for continuous training, investment in top quality workforce and investment in systems and support.

And finally, what is the importance and Impact of training Through Six Sigma in hotels? Iftikhar Ahmed (2012) believed that "Training is a learning process that involves the acquisition of knowledge, sharpening of skills, concepts, and rules or changing of attitudes and behaviors to enhance the performance of employees. Training leads to skilled behavior. Training is one of those factors which helps in increasing the employee commitment and promotes long term employment. Six Sigma is applied to enhance employee efficiency and customer satisfaction. In modern Hotel business, the issue of competence and qualities in people is important. How well a Service is done, depends on the quality of employees. Knowledge, skills and thoughts are these qualities that lead to a hotel survival and development. So, staff training increases productivity while employees are armed with professional knowledge , experienced skills and valid thought. In case of training, Six sigma reduces the employees turnover and helps in increasing balance in employee’s work-life. Some of the department, areas/processes where this approach may add value: (i)throughout the hotel operation (ii)From office operations/ sales & marketing (iii)Food & beverage service / production (kitchen) (iv)Accommodation operation(housekeeping) (v)Purchase / store department (vi)Human Resource Now, what can be the impact of Six Sigma Training? "After undergoing SS training , one’s entire thought process changes & the person starts looking at problems as opportunities and current process/ work as improvement areas. It changes the entire attitude & way of looking at things, wherein one starts thinking "Out Of the Box". Also implementing the SS learning at work / profession makes one streamline work better, thus increasing work efficiency & effectiveness leading to a higher level of professional satisfaction & growth." (Iftikhar Ahmed,2012)

6.CONCLUSION In the world of hospitality, Success equals Customer Satisfaction. Hotel industry does not have any choice but being Customer oriented. Actually in service industry Customer (guest) is a king. If the hotel wants to be successful, it has to take care of its customer. Since its introduction by Motorola in the 1980s, Six Sigma and its philosophy have found widespread application in many manufacturing industries. It has also inspired applications in service industries (Chakrabarty & Chuan Tan, 2007). Although SS firstly used for manufacturing firms, researches show it can be helpful in services, too. Health care, banking, schools and transportation profited of it. Gradually hospitality and specifically hotel industry learned the benefits of SS. Six Sigma is a viable option to enhancing operational efficiency in hospitality organizations (Lancaster, 2011) In this world of competition, growth and survival of a hotel depends on keeping its guests. Today, Customers don’t ignore the errors; they seek the best not good. SS helps hotels to reduce their mistake and make the customer more and more satisfied, as experienced in Starwood, SS was their tool to overcome the shortages of services. Necessary to know satisfied customers return with a friend, non-satisfied customers don’t and live to tell someone else about it (Ahmed, 2012). REFERENCES Ahmed Iftikhar(2012), Significance and Impact of Training through Six Sigma in Hotels VSRD-IJBMR, Vol. 2 (7), 2012, 374-386.

Antony Jiju, Antony Frenie Jiju, Kumar Maneesh , Rae Cho Byung, (2007),"Six sigma in service organizations: Benefits, challenges and difficulties, common myths, empirical observations and success factors", International Journal of Quality & Reliability Management, Vol. 24 Iss: 3 pp. 294 31

Chakrabarty Ayon, Tan Kay Chuan, (2007),"The current state of six sigma application in services", Managing Service Quality, Vol. 17 Iss: 2 pp. 194 208.

Chakrabarty Ayon, Kay Chuan Tan, (2009),"An exploratory qualitative and quantitative analysis of Six Sigma in service organizations in Singapore", Management Research News, Vol. 32 Iss: 7 pp. 614 632.

Kumar, Sameer et al,(2009), Using Six Sigma DMAIC to design a high-quality summer lodge operation Journal of Retail & Leisure Property Vol. 8, 3, 173 191.

Lancaster Justin.M (2011), Lean and Six Sigma in hospitality Organizations: Benefits, Challenges, and Implementation UNLV Theses/Dissertations/Professional Papers/Capstones by an authorized administrator of Digital Scholarship @UNLV.

Noone, Breffni M & Namasivayam, Karthik, Tomlinson Heather Spitler (2010), Examining the application of six sigma in the service exchange , Management Service Quality, Vol 20

Tan, Kay Chuan and Chakraborty, Ayon (2009) Room for improvement : hotel giant resorts to Six Sigma to improve operations. Six Sigma Forum Magazine, 9(1). pp. 20-24.

XiangPing BO, Canhui WEN, Fei FANG (2009), Application of Six Sigma to Hotel Service Management , 978-1-4244-4639-1/09/$25.00 ©2009 IEEE

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